Ad for local sports/outdoors store: Men's Merrell hiking shoes on sale
Audience: Primarily men (+ female friends/wives) ages 25-70
construction/labor workers, hikers, generally active
Voice: succinct, informative, conservative
tagline, copy, graphics, photography
I'm responsible for all facets of the ad. The sale was coincidentally around the same time as March Madness, so I thought "Merrell Madness" was a catchy name for attracting men's attention.
I designed the graphic in Cinema 4D to resemble a broadcast sports' bumper. Necessary? Probably not, but it was fun to make. I also photographed the shoes in the store, arranging the black boxes as a makeshift backdrop.
