PIZZA WRANGLER CAMPAIGN
Capturing voice: a satirical space-cowboy adventure
Pizza Wrangler is a way of incorporating themes from "Moondog THE COMIC!" and bringing them down to earth for a goofy (but somehow, relatable) campaign. In the comic, character "Wild Bill" literally wrangles slices of pizza that are floating about in space. But aren't there reasons to wrangle some pizza in everyday life?
'Hell's a"Pizza Wrangler"?
A Pizza Wrangler can come in many different forms. Here are a few examples:
THE MOM
whose daughter's slumber party has gotten out of hand; the neighbors have called twice with threats of calling the police for a Justin Bieber-specific noise ordinance. Her teenage son has been tied to a chair and given the full "princess beauty treatment"; becoming a mere shell of himself, but a freshly made-up Tina Turner.
Only pizza can save them now.
THE STUDENT
who has barely contributed to the group presentation that is due tomorrow, and is already despised for his incessant improvisational skit suggestions that are completely unwarranted for a statistics class, and definitely not welcomed tonight.
It's late and team moral is at an all time low. Everyone is tired, out of ideas, and most importantly, hungry. Here's your chance for redemption, kid. Be the hero and go wrangle a pizza.
THE FRIEND
who offers to pay for a pizza delivery in good faith that he/she will be reimbursed fully by the collective contributions of the group. But when the pizza arrives, has been payed for, and then reimbursement suddenly evades the minds of those you trusted most, this is when Pizza Wrangler must strike. Take all your social graces and throw them out the window. Go reclaim those slices one by one, even if you have to rip it out of their filthy mouths. Take that of which is yours, pizza-wrangler! And run! Run like the wind!
YOU!
Pizza Wrangler lives inside each and every one of us.
Is there a super bowl party that needs saving? A tween birthday on the fritz? A wild night deserving of nourishment? Don't just stand there! Go wrangle us a pizza!
#THE SLICE
This campaign is about the "hypnotic" effects that a good slice of pie, an order of garlic knots, or meatball sub can have over a hungry person, or in many cases, "not hungry" person. It's power can take hold over you at any time, rendering you helpless and unable to recollect what it was you were doing previously that was more important than eating pizza. Don't fight it--you're just going to tire yourself out, and consequently make yourself hungrier. Why don't you just submit? Submit TO THE SLICE