Audience:

Innovative Fabrication mass produces metal parts for machinery, buildings, cars, etc. They sell mainly to distributors but also do custom orders for smaller fabrication businesses. Since most of their audience is familiar with the fabrication process, the language assumes a general knowledge of machinery.

Temporary Landing Page

Innovative Fabrication has recently moved from Mooresville to Raleigh. We’re updating our site to include information about our exciting new offerings at our brand new location.

While our website’s under construction, there are many ways to find out about our services: Shoot us an email, give us a call, or fill out the form below for a quick custom quote.

About

Innovative Fabrication is Raleigh’s ultimate one-stop shop for custom metal fabrication. Our vertical integration methods allow us to streamline the manufacturing process and give our customers quality custom parts at mass-production speeds. Our new 12,000 square foot facility boasts state-of-the-art CNC machining and laser processing technology. We also offer finishing and silk-screening services to give your products a craftsman’s touch.

Redefining the “One-Stop-Shop”

From napkin sketch to full production, our team can guide you from start to finish. But unlike most one-stop-shops, we can also meet you anywhere in between. Our designers and engineers are here to help no matter where you are in the production process. Whether it’s hardware installation, a second prototype, or just a second opinion, give us a call! We’re here to help no matter what stage you’re in and no matter what you need.

Interview questions for Innovative Fabrication

will use to create content for site's additional pages; brand identity is also a focus

1.          How did your company start? How has it evolved?           

2.         Describe what it’s like when you first enter the facility.

3.         Describe the communication process between your company and the customer from start to finish

4.         What do you want to prioritize as defining characteristics of your company? Which one is most important to you—being a “one-stop-shop”, your craftsmanship, or the small community/quick turn around?

You are all these things, but you must prioritize one over the other. From there, we can weave in plenty of other characteristics, but you’ve got to have an overarching theme or pivot point to work from. Otherwise, all these great qualities will get lost competing for attention.

 5.         Give me an example of a small project you worked on and a large project you worked on.

6.         What is a project or achievement that your company is particularly proud of? What were the challenges? How is the way you delt with these challenges different from other companies?

7.         What are the benefits of using a vertical integration system? (i.e. what are the pros of doing everything within one facility)

8.         Are you guys someone that you can come to midway through a project?

9.         Would you say you’re a business-to-business or business-to-customer company? Is there a trend in the types of businesses that come to you?

10.       Who is your audience right now? Are there any specific companies or demographics you’d like to reach more of?

11.       Who are your main competitors in the area? What sets you apart from them?

12.       Temp landing page and final landing page:

What is your call to action? i.e. What do you want to make people do? Which one is primary/secondary?

- submit their information

- call/email you directly

-direct them to specific pages

-visit facility