MISSION CONTROL | CONTROL PANELS

Many graphic assets are inspired by a spaceship "contol panel".  I racked my brain trying to come up with a design that made the customer participate in the fun of the space theme without it being too distracting from the information.  I had to start thinking like a designer, instead of an illustrator.  At first, I was only trying to stylize and recreate the environment of space in general for a background on the menu.  But when I asked myself, well if I was reading this menu..in space...I'd be an astronaut.  -- An astronaut, in a spacesuit, in a spaceship.  How do astronauts organize information?  How does NASA organize information?  How does a space carrier organize information?

MANUAL INSPIRATION

PROTOTYPE: test binding, size, paper weights

At first, I was envisioning the manuals to have more of a journal-like feel, so I tried out sew stitching the book with thread (Moondog's signature pistachio green color).  But for mass production stapling made way more sense, so I ended up going with a 3 staple saddle stitch.  It also worked better to push the utilitarian feel I was going for.