PIZZA WRANGLER CAMPAIGN
Capturing voice: Moondog's voice adapted for a space-cowboy adventure. I took a lot of inspiration from Charles Portis's "True Grit" (the book) to capture that dramatic voice with dead pan wit
Pizza Wrangler is a way of incorporating themes from "Moondog THE COMIC!" and bringing them down to earth for a goofy (but somehow, relatable) campaign. In the comic, character "Wild Bill" literally wrangles slices of pizza that are floating about in space. But aren't there reasons to wrangle some pizza in everyday life?
Hell's a "Pizza Wrangler"?
A Pizza Wrangler can come in many different forms. Here are a few examples:
THE MOM
whose 7-year-old daughter's slumber party has gotten out of hand; the neighbors have called twice with threats of calling the police for a Justin Bieber-specific noise ordinance. Her teenage son has been tied to a chair and given the full "princess beauty treatment"—becoming a mere shell of himself, but a freshly made-up Tina Turner. The girls are nearing the peak of their Mountain Dew sugar high, and on an empty stomach, the crash could be catastrophic.
Only pizza can save them now.
THE STUDENT
who needs a good peer review in order to pass a group presentation that's due tomorrow. He's already despised for losing the team's flash drive, and has been ousted out of any type of speaking role. But tonight, team moral is at an all time low. Everyone is tired, hungry, and out of ideas. If only they had a hot, cheesy, New York style pick-me-up, they could finish this thing by 2 am. Here's your chance, kid. Be the hero.
THE FRIEND
who offers to pay for a pizza delivery in good faith that she will be reimbursed fully by the collective contributions of the group. But when reimbursement suddenly evades the minds of those she trusted most, this is when her inner Pizza Wrangler must strike. Take all your social graces and throw them out the window, girl. Go reclaim those slices one by one, even if you have to rip it out of their filthy lying mouths. Take that of which is yours, pizza-wrangler! And run! Run like the wind!
YOU!
Pizza Wrangler lives inside each and every one of us.
Is there a super bowl party that needs saving? A tween birthday on the fritz? A wild night deserving of nourishment? Don't just stand there! Go wrangle us a pizza!
#THE SLICE
This campaign is about the "hypnotic" effects that a good slice of pie, an order of garlic knots, or meatball sub can have over a hungry person, or in many cases, "not hungry" person. It's power can take hold over you at any time, rendering you helpless and unable to recollect what it was you were doing previously that was more important than eating pizza. Don't fight it--you're just going to tire yourself out, and consequently make yourself hungrier. Why don't you just submit? Submit TO THE SLICE
