"Pritchard Academy" started as a joke with my family about the self-guided design and branding studies I did while living with my parents.
PRITCHARD ACADEMY MANIFESTO
There is a time in every man's education when he arrives at the conviction that envy is ignorance; that imitation is suicide; that he must take himself for better, for worse, as his portion; that though the wide universe is full of good, no kernel of nourishing corn can come to him but through his toil bestowed on that plot of ground which is given to him to till. The power which resides in him is new in nature, and none but he knows what that is which he can do, nor does he know until he has tried.”
― Ralph Waldo Emerson, "Self Reliance"
My ideal situation after graduating in the summer of 2014 would have been grad school, an internship, or starting a multimedia job in Raleigh, NC. Pretty much anything other than what actually happened. Due to family obligations, I had to move back home to Morganton, NC for a while and help with my family's floral business (aka "back at the farm"). Morganton is very small, slow-paced, and not usually a place I like to stay for more than a week. But I tried to make the best of my time here, and use it to be creatively productive when I could. This notion turned into something bigger, though, when I started to see it as an opportunity to explore areas of study that I'd been flirting with throughout school.
Videography wasn't really accessible, but I did explore what was tangible through a branding study, small graphic design projects, and editing the video footage that I frantically took with the school's professional quality cameras before I graduated in the event that I could later use it for...something. The work I've done here won't get me any accolades, but it has definitely left me feeling prepared in my ability to produce quality work at a good pace. I've taken the projects seriously and have tried to maintain high standards throughout the process; I've probably been a little obsessive more than anything!
ACADEMY LIFE
floral photography for family business
ACADEMY QUARTERS
My parents graciously offered up their spare bedroom as a studio space. This is where I documented my work, posted sketches, storyboards, mood boards, and "A Beautiful-Mind"-esq mind maps.
Seriously. I gotta get out of this house and around people my age before it comes to this. I'm about 2 feet of yarn away from a relentless search for Tupac's killer.
PROJECTS
- Moondog Pizza [graphic design, branding, motion graphics
- NCSU Faculty Thank you cards [graphic design, copywriting]
- A2W runway video: "Heritage 2.0 [my retake on a previous project]
- Cree Shimmer Wall [Re-ordering previous footage, adding motion graphics, syncing/compositing]
GRAPHIC DESIGN STUDIES
RESOURCES
branding, storytelling, graphic design
Barry, Pete. The Advertising Concept Book: Think Now, Design Later: A Complete Guide to Creative Ideas, Strategies and Campaigns. New York: Thames & Hudson, 2008. Print.
Elam, Kimberly. Geometry of Design: Studies in Proportion and Composition. New York: Princeton Architectural, 2001. Print.
Joel, Mitch. Six Pixels of Separation: Everyone Is Connected: Connect Your Business to Everyone. New York: Business Plus, 2009. Print.
McKee, Robert. Story: Substance, Structure, Style and the Principles of Screenwriting. New York: Regan, 1997. Print.
Müller-Brockmann, Josef. Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers, and Three Dimensional Designers = Raster Systeme Für Die Visuelle Gestaltung: Ein Handbuch Für Grafiker, Typografen, Und Ausstellungsgestalter. Niederteufen: Verlag Arthur Niggli, 1981. Print.
Nadeau, Raymond. Living Brands: Collaboration Innovation = Customer Fascination. New York: McGraw-Hill, 2007. Print.
Poetics (aristotle). S.l.: Book On Demand, 2013. Print.
Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Hoboken, NJ: John Wiley, 2003. Print.