video | art direction | copywriting
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Pritchard Academy THE BLOG!

Capstrat internship - 1st project

Capstrat's "The Week That Was" is a short video series that goes up on their site (you guessed it!)...each week.  Various employees contribute to this project by writing about a current event or interesting fact relevant to digital marketing/communications and then translate that into a news recap-style script that they perform themselves.  

I edited this video footage and then made some motion graphics to lay over.  I wasn't sure what the audience demographic looked like, so I tried to go with a crowd-pleaser: Homer Simpson.

 

 

** FUN (for me) FACT!

I can't help but assume the name of this web series is a nod to the 1960s British news satire "That Was The Week That Was", also referred to as TW3.  Sadly I think Britain may have beaten America to the punch (line) when it comes to political satire, but SNL's "Weekend Update" has been going strong since 1975!

Blakeley Pritchard1 Comment